About Vitum
We start by showing you what the problem is costing you.
Vitum was founded in 2020 in Girona to solve something nobody was solving well: companies that manage returnable assets lose between 5 and 10% of their fleet every year without knowing it. They rebuy them. They search for them by phone. And they report a figure to the regulator that is, at best, an estimate.
Where we come from
Vitum's founder, Sergi, has a background in Computer Engineering and Business Administration — a combination that lets you see the technical problem and the business problem at the same time. He identified the opportunity first-hand, in direct contact with operations managing asset fleets with no real visibility.
The first few years were broad exploration: different IoT technologies, different sectors, solutions that were almost always bespoke. Useful for some customers, but impossible to scale. After going through an acceleration programme, Vitum made a strategic decision: specialise in one problem — returnable asset management — and build a standard, repeatable product, not a custom project for every client.
That shift in approach is the Vitum of today. A focused product, with a different go-to-market model: before selling the platform, we run a one-month analysis with the customer's real data and show them exactly what they're losing. If the number doesn't justify the investment, we tell them. If it does — and it almost always does — the path forward is obvious.
How we think
We prove value first, sell second
Before a customer buys anything, we show them exactly what the problem is costing them — using their own data. The value has to be obvious before any money changes hands.
Honest about what exists and what doesn't
We don't promise what we haven't built yet. We say what works today, what we're building now, and what comes next. That honesty is the foundation of any relationship that lasts.
Technology is the means, not the message
GPS, BLE, conversational AI — these are tools. What matters is how many assets you recover, how much capex you avoid, and whether the compliance report is real or an estimate. We always start with the customer's problem.
Iberian by choice, European by ambition
We're on the ground. We know the operations, the language, and the regulations of the Spanish market. That gives us a real edge over competitors operating from a distance — and it's the foundation from which we'll scale to Europe.